Reimagining Content Marketing in Emerging Markets: The Shift from Blogging to Interactive Media in Erbil, Iraq: Reimagining Content Marketing in Emerging Markets

Mikaeel Biro Munaf; Mohammed R. Yaseen Zeebaree; Mustafa Farzenda Faris

doi:10.63841/iue23514

Authors

Mikaeel Biro Munaf Department of Business Management, Faculty of political Science, Law and Management, Soran University, Soran, 44008, IRAQ Author https://orcid.org/0000-0003-1629-4990
Mohammed R. Yaseen Zeebaree Department of Business Management, College of Management, Akre University, Akre, IRAQ Author https://orcid.org/0009-0007-5726-0435
Mustafa Farzenda Faris Department of Business Management, Faculty of political Science, Law and Management, Soran University, Soran, 44008, IRAQ Author https://orcid.org/0009-0003-5391-2185

DOI:

https://doi.org/10.63841/iue23514

Keywords:

Content Marketing Evolution, Blogging and Interactive Media, Video Content Strategies, Data Analytics in Marketing, Audience Engagement Techniques.

Abstract

ABSTRACT:

This study explores the evolution of content marketing, focusing on the transition from traditional blogging to interactive media, with an emphasis on marketing professionals in Erbil, Iraq. The research addresses the challenges businesses face in adapting to rapidly changing consumer preferences and technological advancements. Utilizing a researcher-developed questionnaire, data were collected from 150 marketing professionals to evaluate perceptions of content marketing strategies, including the roles of blogging, video content, data analytics, and thought leadership. Findings reveal that key elements such as video content and data analytics significantly influence favorable attitudes toward modern content marketing strategies. Ordinal logistic regression analysis highlights the importance of integrating traditional and innovative approaches to enhance audience engagement. The study emphasizes the need for personalization and the use of interactive technologies in emerging markets. This research contributes practical recommendations for marketers, emphasizing the balance between legacy content strategies and immersive media to adapt effectively in a competitive digital landscape.

Author Biographies

Mikaeel Biro Munaf, Department of Business Management, Faculty of political Science, Law and Management, Soran University, Soran, 44008, IRAQ

Mikaeel Biro Munaf is an Assistant Professor at the Department of Accounting Faculty/College of Law, Political Science, and Management, Soran University. He received a B.Sc. degree in Industrial Management, an M.Sc. degree in Business Administration, and a Ph.D. degree in Business Administration / Marketing and Economics. Dr. Mikaeel is a member of the Kurdistan Accountants and Auditors Association and the Kurdistan Teachers’ Union, has published eleven articles, and has participated in two international and national workshops and conferences.
Mohammed R. Yaseen Zeebaree, Department of Business Management, College of Management, Akre University, Akre, IRAQ

Mohammed R. Yaseen Zeebaree is a [Lecturer/Assistant Prof./Professor] at the Department of Business Administration Faculty/College of Akre Technical College, Akre University for Applied Sciences (AUAS). He got the B.Sc. degree in Business Administration, the M.Sc. degree in Business Administration and the Ph.D. degree in Business Administration. His research interests are in Strategic Management, Marketing, Organizational Theory and Entrepreneurship; Dr. Zeebaree published several papers in local and international Journal, and participated in many international and national workshops and conferences.
Mustafa Farzenda Faris, Department of Business Management, Faculty of political Science, Law and Management, Soran University, Soran, 44008, IRAQ

Mustafa Farzenda Faris is a Lecturer at the Department of Accounting Faculty/College of Law, Political Science, and Management, Soran University. He received a B.Sc. degree in Accounting, an M.Sc. degree in Business Administration, and a Ph.D. degree in Business Administration / Marketing and Economics. Dr. Mustafa is a member of the Kurdistan Accountants and Auditors Association and the Kurdistan Teachers’ Union, has published several articles, and has participated in many international and national workshops and conferences.

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Reimagining Content Marketing in Emerging Markets: The Shift from Blogging to Interactive Media in Erbil, Iraq