"The Quality of Tourism Services as a Key Driver of Tourist Satisfaction in the Kurdistan Region – The Case of Some Tourism Destinations in Erbil City": The Quality of Tourism Services as a Key Driver of Tourist Satisfaction in the Kurdistan Region

Ronyaz Hayyas Mahmood

doi:10.63841/iue32601

Authors

Ronyaz Hayyas Mahmood Department of Business Administration, Lebanese French University, Erbil, 44001, IRAQ Author https://orcid.org/0000-0003-2657-5366

DOI:

https://doi.org/10.63841/iue32601

Keywords:

Quality of Tourism Services, Tourist Satisfaction, Tourism Services, Tourism Destinations

Abstract

This study aims to enhance the Quality of Tourism Services to improve Tourist Satisfaction. The research problem was explicitly defined through a series of questions aligned with the study objectives. Is there a statistically significant correlation between the Quality of Tourism Services and Tourist Satisfaction in tourist locations inside Erbil city?

Researcher employ analytical descriptive methodologies. This study examines major hypotheses and analyzes the interrelationships and effects of research variables. The study population comprised tourists visiting attractions in Erbil city. A random sample of 384 tourists was selected for evaluation. Of the 384 issued questionnaires, 378 were deemed appropriate for statistical analysis. The hypotheses were subjected to statistical analysis with SPSS Version 26.

The study yielded multiple conclusions, one being that the quality of services at various stages of a trip is intricately connected to a positive visitor experience. Tourists expressed satisfaction with the quality of the hotels, restaurants, and travel agencies they utilized. The report presented a set of recommendations, one of which was that Tourist service providers in Erbil should implement globally recognized quality frameworks, such as the SERVQUAL model, to ensure the delivery of consistent, measurable, and customer-centric service. Moreover, to enhance the quality of tourism services, collaboration among the government, the corporate sector, and local communities is crucial for establishing a sustainable and efficient tourism ecosystem.

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Author Biography

Ronyaz Hayyas Mahmood, Department of Business Administration, Lebanese French University, Erbil, 44001, IRAQ

Ronyaz Hayyas Mahmood is an Assistant Lecturer in the Department of Business Administration, Faculty of Administration and Economics at the Lebanese French University, located in Erbil, Iraq. She received a B.Sc. degree in Business Administration, an M.Sc. degree in Business Administration from Salahuddin University. Her research interests are in Strategic Management, HRM, Marketing, and MIS.

Her academic interests lie in the field of business and economics, where she actively contributes through teaching and research. She is committed to fostering academic growth and engaging in scholarly activities within her department.

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"The Quality of Tourism Services as a Key Driver of Tourist Satisfaction in the Kurdistan Region – The Case of Some Tourism Destinations in Erbil City"