The Impact of Power Business Intelligence on Financial Performance and Decision-Making Support:A Descriptive Analytical Study on a Sample of Finance Managers and IT Specialists in Industrial Companies within the Kurdistan Region of Iraq
Impact of Power Business Intelligence on Financial Performance and Decision-Making Support
DOI:
https://doi.org/10.63841/iue3261185Keywords:
Power BI, Financial Performance, Decision Support, Business Intelligence.Abstract
The purpose of the research is to analyze how Power BI can be used to improve the connection between the financial performance and the decision-making support in industrial enterprises in the Kurdistan Region of Iraq. A descriptive method of analysis was used in the study as data were collected both in the form of a questionnaire with a sample population of finance managers and IT experts, as well as a literature review and past research. To determine the effects of the Power BI dimensions (interactive performance reports, key performance indicators, predictive analytics, and smart dashboards) on the financial performance and managerial decision-making support, the statistical analysis tools (correlation and regression coefficients) were applied. The results showed that there was a high and positive relationship between the application of Power BI and the improvement of financial performance in terms of efficiency creation, cost reduction, and control improvement. It turned out that relying on Power BI in decision-making will assist in making decisions based on the right and recent data, optimize superior analytics, and predicting forthcoming behavioral trends. The finding proposed that Power BI is a strategic tool that might help the industrial companies to make better decisions as well. It recommends establishing training pathways for business intelligence personnel.
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